Time Management

Raghu May 7, 2012
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Recently I watched a good video on Time management. This is from a person whom I respect a lot and have learnt a lot. Have known him for 7 years and I can vouch that I haven’t see too many …

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Aster Data Round table

Raghu February 3, 2012
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I attended a round table session hosted by TerraData(Aster Data). Here are my learning’s and take aways. Overview *Case Study:* Aurora Health Care uses Aster Data to consolidate all their data sources to provide a SQL like interface to their …

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EMetrics 2011 – Part 2

Raghu February 2, 2012
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This was an amazing concept that I had never seen before. Elevator pitch 2 mins. Every vendor was given 2 mins and they had to pitch their product(s) to the audience. Site spect – Eric Hansen A/B testing, personilaztion, mobile …

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EMetrics 2011 – Part 1

Raghu February 1, 2012
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This is a long pending post from EMetrics Market optimization summit that I attended in Oct 2011. I am highlighting some key talks that caught my attention. Expedia – Joe Megibow( vice president and general manager of Expedia Global) Top …

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Web Analytics and BI?

Raghu May 16, 2011
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Picking the right tools? I am sure there are tons of posts on this. Here are my thoughts: I am a strong believer of 10/90 rule(See Avinash’s blog). i.e spend 90$ on great people and 10$ on tools. Once you …

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Mobile Analytics

Raghu April 17, 2011
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One of the interesting sessions that I was able to attend was on Mobile strategy. I had the opportunity to chat with the folks from Semaphonic, Zaaz and Polar mobile. Some of the key stats that I heard in multiple …

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Attribution Matters

Raghu February 17, 2011
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You would think the IDE religious war is bad. The arguments on attribution model in the marketing world is as bad. For those who don’t know what attribution means. Here is a simple explanation. Attribution – The model that decides …

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Cartoonist guide to statistics – Part 1

Raghu February 1, 2011
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The name says it all. This is an excellent book to read if you would like to brush up on statistics and along with some humor. The field I am in(Web Analytics) needs a good amount of stats so that …

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Client Side or Server Side tagging?

Raghu December 12, 2010
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Lots of debate happen over what is the best approach to capture the site analytics data. There are 2 approaches Client-Side tagging(GA, WT, Omniture all depend on this). Then there is server side tagging. My take on this is a …

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Conversion Rate

Raghu December 2, 2010
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I read this great post about Conversion Rate Metric on Avinash’s blog. What this got me thinking was how most of the people focus on the Business Obectives alone and not the individual Goals. Take for example an Ecommerce company …

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